This brand was born from the shared dream of two Colombian best friends, Melanie and Kathe, who, despite living in different countries Spain and the United Kingdom, are united by the same passion: wellness, fitness, healthy living and female empowerment.
Friends for over a decade, they decided to combine their experiences, lifestyles and vision to create a women’s activewear brand that reflects discipline, strength, self-love and balance.
More than just clothing, this project represents a community of real, active and determined women who want to feel and look good while navigating the many roles of everyday life.
Melanie, a mother to a 2 years old child living in London, embodies the woman who despite having little time to herself, has found discipline, consistency and organisation to be her greatest allies in maintaining harmony. For her, self-care and exercise are not a luxury, but a way to prioritise physical and mental wellbeing, so she can feel her best for herself and her family. She is passionate about running, taking part in races, and creating healthy recipes, embracing an active, balanced and mindful lifestyle.
Kate, based in Spain, works full-time in the corporate world and represents professional women who, despite demanding schedules, find energy, confidence and balance through movement, style and wellbeing. A true fashion lover, she enjoys exploring trends and styling activewear into everyday looks, creating a versatile, elegant and functional aesthetic that perfectly reflects the essence of the brand
Together, they represent two different lifestyles with one shared purpose: to inspire women to prioritise themselves, care for their bodies, minds and emotional wellbeing.
The brand is an extension of this philosophy, aesthetic, monochromatic and functional activewear that brings together strength, femininity and purpose
What is PRIA?
- Activewear and lifestyle designed for movement and balance.
- PRIA supports women through their physical, mental and emotional movement, through refined aesthetics, true comfort and intentional design.
- Light, timeless and purposeful pieces, created to move naturally between action and calm.
- It’s not just about performance, it’s about presence, balance and feeling aligned with yourself.
Our Mission
To create pieces that support women in their everyday movement, combining refined aesthetics, true comfort and intelligent functionality, so they can feel confident, strong and aligned with themselves at every stage of life.
PRIA was created to design essential pieces that respect the female body, elevate the everyday and transform activewear into a natural extension of personal style without excess, without artifice, and without compromise on quality.
Our Vision
To become a leading brand in activewear and conscious lifestyle, recognised for its timeless design, aesthetic sensitivity and honest approach to women’s wellbeing.
PRIA aspires to build a universe where movement, calm and elegance coexist where every piece has a clear purpose and a quiet yet powerful presence.
We aim to grow with intention, caring for every detail from product to packaging to experience and to connect with women who value well-crafted simplicity, lasting quality and brands with soul.